|The "What's the big idea?" man.|
|A guy whose job it was to make people famous--people like Tommy Hilfiger, for instance.|
|Though Lois' actual contribution to the design of many product and corporate logos has been disputed, there's pretty solid evidence for his hand in these and dozens of others.|
|George Lois' first ad at an advertising agency came in 1955 when the Brooklyn Dodgers decided to move to the west coast. However no player had the guts to pose for his American Airlines ad. So, Lois donned a Dodgers cap and became a baseball athlete.|
|"Must" reading for any |
would-be graphic designer.
|Virtually all George Lois Esquire covers had a current events tie-in.|
|A whole library on how to use |
friends to influence people.
|Controversy sells. Richard Nixon looks as if he were being prepared by a pit crew of morticians for open-casket viewing.|
|The controversial New York logo. Did he or|
didn't he name the magazine and design its
|The conceptual phase of an|
Esquire's Warhol cover.